Tag: Advertising

5 Questions for Roy Spence

Co-Founder & Chairman, GSD&M / Co-Founder & CEO, The Purpose Institute

June 25, 2016/0/0/

Q1: What’s the riskiest campaign you’ve ever been involved with and what were the results? It does not sound risky today but it was super risky back then. Some 30 years ago my partner Tim McClure wrote a line for the Texas anti-littering campaign called “DON’T MESS WITH TEXAS”. There were no litter barrels on the [...]

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