Category: CMO

5 Questions for Hardie Tankersley

SVP Innovation, Fox

June 6, 2016/0/0/

Q1: What types of partnerships/co-marketing opportunities are most interested in and why? As a broadcaster, we are most interested in integrated partnerships that best amplify the content and messaging through organic integration. We look for brands that are a natural organic fit with the programming and the audience and that will provide the best possibility [...]

Branding, CMO, Messaging, Uncategorized

5 Questions for Nick Bell

Senior Director and Modern Marketing Expert at Oracle Marketing Cloud

April 27, 2016/0/0/

Q1: What do you see as the main differences between B2B and B2C marketing? The differences are disappearing. Regardless of target audience, marketers strive to do one thing: create ideal customers (repeat buyers and brand advocates). READ MORE BELOW Q2: What tactics provided the highest ROI for Oracle Marketing Cloud last year? What tactics were [...]

Branding, CMO, Lead Generation, Messaging, Positioning